SEO and SEM
How to rank high in search engines and get your product shown to customers?
What is Search Engine Optimization?
Search Engine Marketing (SEO), is a vital and cost-effective marketing technique to increase website and social media traffic and rank your page higher.
Organic and high-ranked listing with SEO helps build a trustworthy image. We apply various SEO strategies to analyze data & trends to stay up to date on “keywords” to give you the best outcome.
What's the difference between organic ranking and paid advertising?
Paid advertising is when companies pay search engines to showcase their website at the top of the page.
Organic ranking is unpaid, SEO needs to be worked for in order to achieve visibility or high rankings in search results that they desire.
Our team works closely with clients to understand their target audience and pave the way to achieve optimal search engine visibility with keyword targeting.
Better ROI for everyone
Our meticulous keyword research is at the heart of our SEO services. The specific keywords we target help us define your audience and drive valuable traffic to your site.
Competitive Keyword Analysis
High SERP (search engine results page) allows your site to appear in searches. The higher your ranking, the more views, the wider your audience.
High SERP
What is Search Engine Marketing?
Search Engine Marketing (SEM) is used to increase the visibility of a website in search engine results pages. Similar but different to SEO, SEM is not organic and is a form of paid advertising to rank higher.
Ad positioning is not a straight “pay-to-play” system where the top slots are auctioned off to the top bidders. Search engines position your advertisements not only on price but also quality through a quality score. Factors such as the relevancy of ad and landing page in relation to the keyword, the ad’s historical click-through rate and more are also considered.
SEM helps ready-to-buy customers to see since yours first since 90% of people who research online know exactly what they’re looking for.
Attention Grabbing
SEM allows for precise success tracking and in-depth campaign analysis. You can tell exactly how much value you are generating from this marketing and advertising channel.
It is measurable
Customers will become familiar with you and see you as a trusted brand. Hence, with higher ranks in search engines, more consumers will visit your website.
Brand Awareness
SEO vs. SEM
SEO
SEM
Search Engine Optimization
Build loyalty
Takes time
Higher
Shown to everyone
Higher
Appears as organic results
Search Engine Marketing
Drive leads
Immediate
Lower
Shown to a select audience
Lower
Includes “Ad” and has Ad extensions
Stands for
Goal
Time to results
Value over time
Visibility
Click-through
Rate
Search Results